Tuesday 21 January 2020
Will Smith is Lyft’s latest celebrity driver in ‘Bad Boys’ marketing stunt
<p>If anyone can keep this increasingly stale celebrity gimmick entertaining, it’s Will Smith.</p><br /><p>Late last week Lyft unveiled its latest celebrity driver stunt—this time with Will Smith—as a marketing partnership with Sony to promote <em>Bad Boys for Life</em>. Smith rolled into Miami in a shiny new Porsche Taycan to surprise Lyft drivers and give them a tutorial in the Bad Boys lifestyle.</p><p>Read Full Story</p><br /> <br />
from The Internet Marketing News | Published News https://ift.tt/2RAiOXq
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