The Internet Marketing News | Published News | News

Sunday 28 February 2021

Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern


<p>Google’s John Mueller goes over three possible reasons why a website’s structured data is not generating rich results in search.</p><p>The post Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern appeared first on Search Engine Journal.</p>

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71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin


<p>Here are all the latest SEO statistics you need to know: organic traffic, user behavior, industry spending, local search, Google, and more.</p><p>The post 71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin appeared first on Search Engine Journal.</p>

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Why Search – and SEO – Is Important via @RyanJones


<p>The consumer journey is gradually playing a larger role in search. Users search to solve problems, to accomplish tasks, and “do” things.</p><p>The post Why Search – and SEO – Is Important via @RyanJones appeared first on Search Engine Journal.</p>

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Google On Expected Impact of Core Web Vitals Update via @martinibuster


<p>Google explains what to expect when Core Web Vitals become a ranking signal</p><p>The post Google On Expected Impact of Core Web Vitals Update via @martinibuster appeared first on Search Engine Journal.</p>

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Saturday 27 February 2021

Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]


<p>The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more!</p><p>The post Google Ads Announces Updates to Partners Program &#038; This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.</p>

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Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern


<p>Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors.</p><p>The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google Says Word Count Not a Quality Factor via @martinibuster


<p>John Mueller affirmed that the number of words in an article is not a quality factor that Google considers.</p><p>The post Google Says Word Count Not a Quality Factor via @martinibuster appeared first on Search Engine Journal.</p>

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Mueller Discusses Site Traffic and Core Web Vitals via @martinibuster


<p>Core Web Vitals scores are calculated from actual traffic. Google answers if site traffic influences the scoring</p><p>The post Mueller Discusses Site Traffic and Core Web Vitals via @martinibuster appeared first on Search Engine Journal.</p>

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20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker


<p>The practice we know as SEO started in the mid-1990s. Read on about notable milestones in the evolution of search engines and SEO.</p><p>The post 20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker appeared first on Search Engine Journal.</p>

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What Is SEO & How It Works via @lorenbaker


<p>What is SEO? Read about the basics you need to know to get started and learn the 3 biggest tips to SEO success.</p><p>The post What Is SEO &#038; How It Works via @lorenbaker appeared first on Search Engine Journal.</p>

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Friday 26 February 2021

Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern


<p>Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.</p><p>The post Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern appeared first on Search Engine Journal.</p>

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Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom


<p>The key to email outreach is standing out. Here's how to segment your prospect list and use unique themes for your next link-building outreach campaigns.</p><p>The post Making Cold Emails HOT Again: Segmenting &#038; Theming in Link-Building Outreach via @BibiBuzzCom appeared first on Search Engine Journal.</p>

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WordPress Out of Touch with Publisher Needs? via @martinibuster


<p>Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs</p><p>The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal.</p>

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6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood


<p>Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.</p><p>The post 6 Tips for More Targeted &#038; Engaging PPC Campaigns via @iambenwood appeared first on Search Engine Journal.</p>

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Thursday 25 February 2021

Google Audio Search – Will it Ever Be Possible? via @MattGSouthern


<p>Will it ever be possible for Google to create an index of audio content that users can search through like web pages?</p><p>The post Google Audio Search &#8211; Will it Ever Be Possible? via @MattGSouthern appeared first on Search Engine Journal.</p>

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A Beginner’s Guide to Shopping Ads via @PPCKirk


<p>Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.</p><p>The post A Beginner’s Guide to Shopping Ads via @PPCKirk appeared first on Search Engine Journal.</p>

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1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern


<p>Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.</p><p>The post 1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern appeared first on Search Engine Journal.</p>

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Yandex Accused of Anti-competitive Practices in Russia via @martinibuster


<p>Russian Federal Antimonopoly Service (FAS) issued a warning to Yandex to cease favoring their own sites at the expense of competitors</p><p>The post Yandex Accused of Anti-competitive Practices in Russia via @martinibuster appeared first on Search Engine Journal.</p>

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Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites


<p>How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.</p><p>The post Facebook, Microsoft &#038; Google Ads Compared: CTR, CPM &#038; CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal.</p>

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The Insider’s Guide to Shopify SEO Best Practices via @lorenbaker


<p>Your SEO strategy can have a big impact on your ecommerce sales. Learn Shopify SEO best practices and troubleshooting tips here.</p><p>The post The Insider’s Guide to Shopify SEO Best Practices via @lorenbaker appeared first on Search Engine Journal.</p>

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Snapchat Now Reaches 70% of 13 to 24 Year Olds via @MattGSouthern


<p>Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.</p><p>The post Snapchat Now Reaches 70% of 13 to 24 Year Olds via @MattGSouthern appeared first on Search Engine Journal.</p>

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3 SEO Lessons From The New York Times & CNN on How to Rank #1 via @johnelincoln


<p>Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them.</p><p>The post 3 SEO Lessons From The New York Times &#038; CNN on How to Rank #1 via @johnelincoln appeared first on Search Engine Journal.</p>

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Wednesday 24 February 2021

Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern


<p>A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead.</p><p>The post Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern appeared first on Search Engine Journal.</p>

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A Complete Guide to PPC Ad Formats via @bigalittlea


<p>PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.</p><p>The post A Complete Guide to PPC Ad Formats via @bigalittlea appeared first on Search Engine Journal.</p>

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Firefox Launches Total Cookie Protection via @RebekahDunne


<p>Mozilla's latest release allows even stricter blocking of cookies. This is the latest move in its continued fight to protect user data.</p><p>The post Firefox Launches Total Cookie Protection via @RebekahDunne appeared first on Search Engine Journal.</p>

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8 New & Updated Google My Business Features for Local SEO via @johnelincoln


<p>Make sure you're taking advantage of these recently released Google My Business features and attributes to improve your local search presence.</p><p>The post 8 New &#038; Updated Google My Business Features for Local SEO via @johnelincoln appeared first on Search Engine Journal.</p>

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Google News SEO & Google Discover with Conde Nast’s John Shehata - Ep. 213


<p>On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.</p><p>The post Google News SEO &#038; Google Discover with Conde Nast&#8217;s John Shehata [Podcast] appeared first on Search Engine Journal.</p>

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Core Web Vitals Challenge: WordPress vs Everyone via @martinibuster


<p>Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix</p><p>The post Core Web Vitals Challenge: WordPress vs Everyone via @martinibuster appeared first on Search Engine Journal.</p>

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Tuesday 23 February 2021

Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern


<p>Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay.</p><p>The post Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern appeared first on Search Engine Journal.</p>

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10 Ways Ads End Up in Facebook Jail & How to Avoid It via @digital_future


<p>Stay in Facebook's good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.</p><p>The post 10 Ways Ads End Up in Facebook Jail &#038; How to Avoid It via @digital_future appeared first on Search Engine Journal.</p>

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LinkedIn Pages Updated With New Features via @MattGSouthern


<p>LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content.</p><p>The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal.</p>

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4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail


<p>Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.</p><p>The post 4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail appeared first on Search Engine Journal.</p>

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11 Important Image SEO Tips You Need to Know via @annaleacrowe


<p>Are you optimizing images for your customers and search engines? Use these image optimization tips to maximize findability and speed.</p><p>The post 11 Important Image SEO Tips You Need to Know via @annaleacrowe appeared first on Search Engine Journal.</p>

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Core Web Vitals Not Really Your Problem? via @martinibuster


<p>Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair?</p><p>The post Core Web Vitals Not Really Your Problem? via @martinibuster appeared first on Search Engine Journal.</p>

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Reset Australia Calls The New Disinformation & Misinformation Code ’Wholly Inadequate’ via @RebekahDunne


<p>An in-depth look at Australia’s new code to combat Disinformation and Misinformation and why it has been called ‘pointless’ by Reset Australia.</p><p>The post Reset Australia Calls The New Disinformation &amp; Misinformation Code ’Wholly Inadequate’ via @RebekahDunne appeared first on Search Engine Journal.</p>

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Monday 22 February 2021

How to Build Links for Ecommerce & Affiliate Sites [Webinar] via @brentcsutoras


<p>Join our next live webinar with PureLinq founder Kevin Rowe and learn how to boost your ecommerce and affiliate site’s search visibility with link building.</p><p>The post How to Build Links for Ecommerce &#038; Affiliate Sites [Webinar] via @brentcsutoras appeared first on Search Engine Journal.</p>

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LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern


<p>LinkedIn is reportedly planning to launch a new service this fall where users can find and hire freelance professionals.</p><p>The post LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google Search Console Updated With New Associations Page via @MattGSouthern


<p>Google Search Console has a new and enhanced Associations page which will carry over all existing associations.</p><p>The post Google Search Console Updated With New Associations Page via @MattGSouthern appeared first on Search Engine Journal.</p>

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Unusual Call to Action Examples That Actually Work via @ChandalN


<p>What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting.</p><p>The post Unusual Call to Action Examples That Actually Work via @ChandalN appeared first on Search Engine Journal.</p>

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7 Reasons More Website Traffic May Not Be Better For Business via @natalieannhoben


<p>Driving traffic to a site is a common SEO goal, but more website traffic is not always better. Here are some reasons why.</p><p>The post 7 Reasons More Website Traffic May Not Be Better For Business via @natalieannhoben appeared first on Search Engine Journal.</p>

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10 PPC Copywriting Best Practices for Extra Effective Text Ads via @AdamHeitzman


<p>Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.</p><p>The post 10 PPC Copywriting Best Practices for Extra Effective Text Ads via @AdamHeitzman appeared first on Search Engine Journal.</p>

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The Best SEO Conferences (Virtual Summits & Events) in 2021-2022 via @MrDannyGoodwin


<p>Here are the top virtual and in-person SEO conferences, where you can network and learn the latest digital marketing strategies, tips, and trends.</p><p>The post The Best SEO Conferences (Virtual Summits &amp; Events) in 2021-2022 via @MrDannyGoodwin appeared first on Search Engine Journal.</p>

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62% of People Say Customer Photos Influence Purchase Decisions via @MattGSouthern


<p>A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions.</p><p>The post 62% of People Say Customer Photos Influence Purchase Decisions via @MattGSouthern appeared first on Search Engine Journal.</p>

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Sunday 21 February 2021

18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish


<p>There are many reasons a site's search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.</p><p>The post 18 More SEO Issues That Cause Search Rankings &#038; Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.</p>

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3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980


<p>When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.</p><p>The post 3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980 appeared first on Search Engine Journal.</p>

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WordPress: Bugs Detected in Ninja Forms Plugin, 1M Sites Affected via @MattGSouthern


<p>Exploits detected in the Ninja Forms plugin for WordPress, installed on over a million sites, can lead to a complete site takeover if not patched.</p><p>The post WordPress: Bugs Detected in Ninja Forms Plugin, 1M Sites Affected via @MattGSouthern appeared first on Search Engine Journal.</p>

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7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman


<p>Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.</p><p>The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal.</p>

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Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]


<p>The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!</p><p>The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs &#038; This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.</p>

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Google May Treat Press Releases Different From Other Content via @MattGSouthern


<p>Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.</p><p>The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google on SEO Best Practices for News Sites & Short Articles via @MattGSouthern


<p>Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles.</p><p>The post Google on SEO Best Practices for News Sites &#038; Short Articles via @MattGSouthern appeared first on Search Engine Journal.</p>

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