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Saturday 30 January 2021

Your Rankings Have Dropped – 10 Things to Do Now via @SEOBrock


<p>Use this 10-step process to identify why your organic search rankings have dropped so you can resolve issues and get your SEO back on track.</p><p>The post Your Rankings Have Dropped – 10 Things to Do Now via @SEOBrock appeared first on Search Engine Journal.</p>

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Top Threats to WordPress Sites Identified in New Report via @MattGSouthern


<p>WordPress sites are increasingly being infected with malware from pirated themes and plugins, as per a new report on WordPress security.</p><p>The post Top Threats to WordPress Sites Identified in New Report via @MattGSouthern appeared first on Search Engine Journal.</p>

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Friday 29 January 2021

Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]


<p>The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more!</p><p>The post Microsoft Advertising Introduces Filter Link Extensions &#038; This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.</p>

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Here’s What Happens When You Change Google Ads Attribution Models via @amyppc


<p>Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.</p><p>The post Here&#8217;s What Happens When You Change Google Ads Attribution Models via @amyppc appeared first on Search Engine Journal.</p>

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Social Media Messaging for Success on Every Platform via @brentcsutoras


<p>There's no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform effectively here.</p><p>The post Social Media Messaging for Success on Every Platform via @brentcsutoras appeared first on Search Engine Journal.</p>

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WordPress Response to Rogue Plugin Updates via @martinibuster


<p>WordPress issued a reminder to plugin publishers to not over-reach their authority and that violators will continue to be flagged</p><p>The post WordPress Response to Rogue Plugin Updates via @martinibuster appeared first on Search Engine Journal.</p>

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Thursday 28 January 2021

Google Releases Data on Cookie Replacement Mechanism Called FloC via @SusanEDub


<p>FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.</p><p>The post Google Releases Data on Cookie Replacement Mechanism Called FloC via @SusanEDub appeared first on Search Engine Journal.</p>

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Google’s John Mueller on Cleaning Up Hacked Pages via @MattGSouthern


<p>Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks.</p><p>The post Google’s John Mueller on Cleaning Up Hacked Pages via @MattGSouthern appeared first on Search Engine Journal.</p>

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A Tribute to Hamlet Batista via @lilyraynyc


<p>Hamlet Batista was taken from us all way too soon. In this tribute to her beloved friend, Lily Ray says goodbye.</p><p>The post A Tribute to Hamlet Batista via @lilyraynyc appeared first on Search Engine Journal.</p>

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YouTube Introduces Clips For Live Streams via @MattGSouthern


<p>YouTube is testing a new feature called Clips which allows users to make short, shareable videos out of creators’ live streams.</p><p>The post YouTube Introduces Clips For Live Streams via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]


<p>Google Ads Experts look back at the good, the bad, and the "significant" changes that happened in 2020 and how to succeed in 2021.</p><p>The post Google Ads: A Look Back at Major 2020 Changes &#038; How to Win in 2021 [Podcast] appeared first on Search Engine Journal.</p>

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DuckDuckGo App Updated With More Privacy Protections via @MattGSouthern


<p>DuckDuckGo is updating its mobile apps and desktop extensions to meet the standards of a new effort called Global Privacy Control (GPC).</p><p>The post DuckDuckGo App Updated With More Privacy Protections via @MattGSouthern appeared first on Search Engine Journal.</p>

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Learn Advanced SEO & PPC in New On-Demand Master Classes via @MrDannyGoodwin


<p>Get on-demand access to SEJ's eSummit Advanced SEO & PPC Master Classes to broaden & deepen your knowledge and skills, whenever and wherever you want.</p><p>The post Learn Advanced SEO &#038; PPC in New On-Demand Master Classes via @MrDannyGoodwin appeared first on Search Engine Journal.</p>

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Google Maps Search Trends For January 2021 via @MattGSouthern


<p>Google is sharing insights about trending searches on Google Maps, a rare set of search data which may assist local marketers.</p><p>The post Google Maps Search Trends For January 2021 via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google Passages & Subtopic SEO with Cindy Krum [Podcast]


<p>Loren Baker’s guest today on the SEJ Show is Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!</p><p>The post Google Passages &#038; Subtopic SEO with Cindy Krum [Podcast] appeared first on Search Engine Journal.</p>

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Clubhouse: Everything You Need to Know About Getting Started via @brie_e_anderson


<p>Clubhouse is currently the fastest growing social media platform in the market. Learn what this platform is all about and what it has to offer.</p><p>The post Clubhouse: Everything You Need to Know About Getting Started via @brie_e_anderson appeared first on Search Engine Journal.</p>

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Should You Publish Content on a Company Blog or Medium.com? via @martinibuster


<p>There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose.</p><p>The post Should You Publish Content on a Company Blog or Medium.com? via @martinibuster appeared first on Search Engine Journal.</p>

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Should You Publish Content on a Company Blog or Medium.com? via @martinibuster


<p>There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose.</p><p>The post Should You Publish Content on a Company Blog or Medium.com? via @martinibuster appeared first on Search Engine Journal.</p>

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Wednesday 27 January 2021

Hamlet Batista Has Passed Away via @MrDannyGoodwin


<p>The industry reacts to the sad news of the passing of Hamlet Batista, CEO of RankSense and a Search Engine Journal contributor.</p><p>The post Hamlet Batista Has Passed Away via @MrDannyGoodwin appeared first on Search Engine Journal.</p>

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Google Search Console Sending Messages With Errors via @MattGSouthern


<p>Google is advising site owners a message that was recently sent via Search Console may contain errors due to a known bug.</p><p>The post Google Search Console Sending Messages With Errors via @MattGSouthern appeared first on Search Engine Journal.</p>

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YouTube CEO Reveals 2021 Priorities for Creators via @gregjarboe


<p>What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.</p><p>The post YouTube CEO Reveals 2021 Priorities for Creators via @gregjarboe appeared first on Search Engine Journal.</p>

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YATI & ERNIE: Machine Learning in Yandex and Baidu via @TaylorDanRW


<p>Google isn't the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.</p><p>The post YATI &#038; ERNIE: Machine Learning in Yandex and Baidu via @TaylorDanRW appeared first on Search Engine Journal.</p>

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How to Get Your Website Listed in Google News via @LWilson1980


<p>Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.</p><p>The post How to Get Your Website Listed in Google News via @LWilson1980 appeared first on Search Engine Journal.</p>

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Plan for Digital Advertising Growth in 2021 with Awareness, Foresight & Testing via @john_a_lee


<p>Are you equipped for digital advertising growth in 2021? Learn some tips to develop a growth mindset with awareness, foresight, and testing.</p><p>The post Plan for Digital Advertising Growth in 2021 with Awareness, Foresight &#038; Testing via @john_a_lee appeared first on Search Engine Journal.</p>

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Google Warns Against Using Web Stories Teasers via @martinibuster


<p>Google announced they will stop ranking low quality Web Stories that tease content but don't deliver</p><p>The post Google Warns Against Using Web Stories Teasers via @martinibuster appeared first on Search Engine Journal.</p>

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Tuesday 26 January 2021

Google’s John Mueller Confirms Core Updates Apply to Discover via @MattGSouthern


<p>Google’s John Mueller says it’s common for broad core algorithm updates to impact Discover in addition to web search results.</p><p>The post Google’s John Mueller Confirms Core Updates Apply to Discover via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google: Same Content in Different Formats is Not Duplicate via @MattGSouthern


<p>Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.</p><p>The post Google: Same Content in Different Formats is Not Duplicate via @MattGSouthern appeared first on Search Engine Journal.</p>

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How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step via @LisaRocksSEM


<p>Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.</p><p>The post How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step via @LisaRocksSEM appeared first on Search Engine Journal.</p>

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Twitter Acquires Revue – Newsletter Publishing Startup via @martinibuster


<p>Twitter announced the acquisition of newsletter publishing and monetization company, Revue. Synergy will help publishers earn more from newsletters.</p><p>The post Twitter Acquires Revue &#8211; Newsletter Publishing Startup via @martinibuster appeared first on Search Engine Journal.</p>

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Why Is Google Paying French Publishers but Fighting Australia? via @RebekahDunne


<p>Google is fighting against Australian legislation to pay news publishers while signing an agreement to pay French publishers. What's the difference?</p><p>The post Why Is Google Paying French Publishers but Fighting Australia? via @RebekahDunne appeared first on Search Engine Journal.</p>

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Google Ranks Webpages, Not Websites via @countxero


<p>This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.</p><p>The post Google Ranks Webpages, Not Websites via @countxero appeared first on Search Engine Journal.</p>

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SEO Agency Sales: Understand Your Client’s Needs & Better Pitch Your Services via @seomonitor


<p>Learn how deal-closing SEO agencies form strong client relationships from the get-go and why you need to have an in-depth pre-sales process to succeed.</p><p>The post SEO Agency Sales: Understand Your Client’s Needs &#038; Better Pitch Your Services via @seomonitor appeared first on Search Engine Journal.</p>

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Twitter Announces Birdwatch – Volunteer Program Against Misinformation via @martinibuster


<p>Twitter introduced a community-driven program called Birdwatch for identifying and labeling misinformation. Currently accepting applications to participate.</p><p>The post Twitter Announces Birdwatch &#8211; Volunteer Program Against Misinformation via @martinibuster appeared first on Search Engine Journal.</p>

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Monday 25 January 2021

Google: Sites Can Safely Display Pop-Ups On Temporary Basis via @MattGSouthern


<p>Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary.</p><p>The post Google: Sites Can Safely Display Pop-Ups On Temporary Basis via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google: Sites Can Safely Display Pop-Ups On Temporary Basis via @MattGSouthern


<p>Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary.</p><p>The post Google: Sites Can Safely Display Pop-Ups On Temporary Basis via @MattGSouthern appeared first on Search Engine Journal.</p>

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New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]


<p>On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week. If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.   New Data Examines The Impact Of Turning Off Facebook Ads Looking back at the Facebook ads boycott in Q3 of 2020, does the data show that it was worth it? How did it affect advertisers, and moreover, how did it affect Facebook? According to a study by Forrester, only 7 […]</p><p>The post New Data Examines Impact Of Turning Off Facebook Ads &#038; This Week’s Digital Marketing News [Podcast] appeared first on Search Engine Journal.</p>

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Will Australia Have to Live Without Google Search? via @RebekahDunne


<p>Could Google stop making search available in Australia? Google warns that could happen if a new law, forcing them to pay for news content, passes.</p><p>The post Will Australia Have to Live Without Google Search? via @RebekahDunne appeared first on Search Engine Journal.</p>

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How to Avoid Getting Burned When Working with Agencies [Webinar] via @brentcsutoras


<p>Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar.</p><p>The post How to Avoid Getting Burned When Working with Agencies [Webinar] via @brentcsutoras appeared first on Search Engine Journal.</p>

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9 Law Firm Marketing Tactics for Business Building in 2021 via @krisjonescom


<p>It's time to focus more on improved digital marketing efforts for Law firms in 2021. Read about the tactics to use to stand out.</p><p>The post 9 Law Firm Marketing Tactics for Business Building in 2021 via @krisjonescom appeared first on Search Engine Journal.</p>

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How to Do a Content Gap Analysis for SEO via @xandervalencia


<p>A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.</p><p>The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal.</p>

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YouTube Counts Views For Shorts Like Regular Videos via @MattGSouthern


<p>YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.</p><p>The post YouTube Counts Views For Shorts Like Regular Videos via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google Introduces Price Drop Rich Result via @martinibuster


<p>Google updated the Product Structured Data documentation with a new Price Drop search appearance for Product pages. Becoming eligible is easy.</p><p>The post Google Introduces Price Drop Rich Result via @martinibuster appeared first on Search Engine Journal.</p>

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Does Google Set Limits to Search Traffic? via @martinibuster


<p>Google's John Mueller answers if it's true that Google throttles search traffic.</p><p>The post Does Google Set Limits to Search Traffic? via @martinibuster appeared first on Search Engine Journal.</p>

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LinkedIn Users Can Now Control Who Sees Their Posts via @MattGSouthern


<p>LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences.</p><p>The post LinkedIn Users Can Now Control Who Sees Their Posts via @MattGSouthern appeared first on Search Engine Journal.</p>

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Google’s John Mueller Praises Digital PR via @martinibuster


<p>Is Digital PR a useful way to gain popularity and rank a website? Some say it is while others are skeptical.</p><p>The post Google&#8217;s John Mueller Praises Digital PR via @martinibuster appeared first on Search Engine Journal.</p>

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Thursday 21 January 2021

5 Common Reasons Email Outreach Fails to Hit the Mark via @alextachalova


<p>Planning an email outreach campaign? Check out the five most common reasons why email outreach campaigns fail, and learn how to avoid them.</p><p>The post 5 Common Reasons Email Outreach Fails to Hit the Mark via @alextachalova appeared first on Search Engine Journal.</p>

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Wednesday 20 January 2021

Google Uses Faster Storage For High Demand Pages via @MattGSouthern


<p>Google’s Gary Illyes reveals the search index uses a tiered system where the most popular content is indexed on faster, more expensive storage.</p><p>The post Google Uses Faster Storage For High Demand Pages via @MattGSouthern appeared first on Search Engine Journal.</p>

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9 Factors to Consider in Hiring a Search Agency via @coreydmorris


<p>Signing on to work with a search marketing agency can be a big commitment. Learn the nine factors to consider in hiring an agency.</p><p>The post 9 Factors to Consider in Hiring a Search Agency via @coreydmorris appeared first on Search Engine Journal.</p>

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Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe


<p>Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.</p><p>The post Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe appeared first on Search Engine Journal.</p>

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5 Secrets to Getting the Most Out of Agencies [Webinar] via @brentcsutoras


<p>Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar.</p><p>The post 5 Secrets to Getting the Most Out of Agencies [Webinar] via @brentcsutoras appeared first on Search Engine Journal.</p>

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