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Wednesday, 11 December 2019

The rise and fall of Delia’s, the catalog that ruled America


<p>For a few years around the millennium, Delia&#x2019;s and its direct-to-consumer catalogs were the hottest brand in the country. It was a glimpse of things to come. </p><br /><p>In 1990, American shopping malls reached their apogee: A dizzying 19 malls opened within the year. These million-square-foot indoor retail centers provided entertainment, food, and, above all else, the thrill of seemingly endless choices&#x2014;an insatiable consumer&#x2019;s dream. Suburban neighborhoods became bona fide destinations, thanks to the fluorescent glow of the mall.</p><p>Read Full Story</p><div class="feedflare"><br /> <br /></div>

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