How the small but mighty Bluebird Cafe builds an enduring brand

<p>The television show &#x2018;Nashville&#x2019; brought national attention to the venue, but Erika Wollam Nichols explains how the cafe is true to its local community.</p><br /><p><em>The Bluebird Cafe was founded by Amy Kurland in 1982 and is now led by </em><em>Erika Wollam Nichols</em><em>, president and general manager. The Bluebird Cafe is an intimate &#x201C;listening room&#x201D; in Nashville, Tennessee, where undiscovered singer-songwriters are always welcome. It&#x2019;s also one of the most venerable institutions in country music, having helped launch the careers of everyone from Garth Brooks and Taylor Swift&#x2028; to Dierks Bentley and Lady Antebellum. Wollam Nichols, who previously worked as a waitress at Bluebird, has inspired the next generation of Bluebird artists and fans through such initiatives as Bluebird-curated concerts in places like New York and London,&#xA0;</em><em>and collaborating with the hit television show </em>Nashville <em>to transform the brand from a celebrated venue into a celebrity itself. Most notable of all, she&#x2019;s managed to expand the brand&#x2019;s reach to new audiences while staying true to Kurland&#x2019;s long-term personal ambition to cultivate a unique space where the door is always open to singer-songwriters and patrons alike. </em></p><p>Read Full Story</p><div class="feedflare"><br /> <br /></div>

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