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Friday 27 December 2019

This startup used storytelling to disrupt the $50 billion flower industry


<p>Bouqs founder John Tabis tells contributor Mark Miller how frustration&#x2014;and a love of roses&#x2014;led to the creation of a farm-to-table flower enterprise.</p><br /><p><em>&#xA0;</em><em>In 2012, </em><em>John Tabis, a former strategist for Disney and Bain &amp; Company, and Juan Pablo Mont&#xFA;far, a biochemist with a green thumb, set their sights on a grand ambition: changing how people think and feel about flowers by creating a farm-to-table model where customers could directly connect with farmers all over the world. Their online flower startup, the Bouqs Company, cuts out industry middlemen and strives to bring romance and delight back to the giving and receiving of flowers. We visited Tabis, Bouqs&#x2019; founder and CEO, at the brand&#x2019;s Los Angeles offices to discuss how his upstart brand turned $13,000 in seed capital into a growing thorn in the side of established floral giants. </em></p><p>Read Full Story</p><div class="feedflare"><br /> <br /></div>

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