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Saturday, 14 December 2019

The London Underground’s logo gets an inspired redesign


<p>The classic red, white, and blue symbol has been around since 1908. It&#x2019;s time for a tune-up.</p><br /><br /><br /><p>London&#x2019;s underground transit system, known as &#x201C;The London Underground&#x201D; or &#x201C;The Tube,&#x201D; started running in 1863. Its iconic symbol, a patriotically colored bar-and-circle roundel, was first plastered on the city&#x2019;s subterranean walls in 1908 and has gone through several iterations since. Until now, each new draft of the logo has been a variation on the same theme&#x2014;all solidly red and blue, with only slight changes to the proportions and weight of the letters. Recently, however, British-Ghanaian artist Larry Achiampong has reimagined the traditional transit symbol to reflect the rich and diverse African diaspora that makes up roughly 44%&#xA0;of London&#x2019;s population.</p><p>Read Full Story</p><div class="feedflare"><br /> <br /></div>

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