Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

<p>Google Ads announced two updates to conversion tracking. Here's what advertisers need to know!</p><p>The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.</p>

from The IM News | Published News https://ift.tt/3tosMwS