<p>When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.</p><p>The post Scaling Back Your PPC Program? Here’s What You Need to Consider via @GrpTwentySeven appeared first on Search Engine Journal.</p>
from The IM News | Published News https://ift.tt/2N0NQG6
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