<p></p><em>(Photo via B2BMX)</em> <br /> <br />Are you ready to build greater marketing influence with senior executives and with your customers? <br /> <br />It turns out that there is a major trust gap between marketers and their board. In fact, a study by Fournaise Group reports 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs. <br /> <br />So how can we all as marketers improve trust, authority and credibility? <br /> <br />Find out by joining TopRank Marketing chief executive Lee Odden during his morning keynote presentation at B2B Marketing Ignite USA 2020's live online event, and learn 5 crucial secrets to building greater influence in marketing. <br />B2B Marketing Ignite USA 2020 Live <br />Tune in on <strong>Thursday, May 28 at 9:30 a.m. Central</strong> when Lee will present a new keynote presentation entitled "In Marketing We Trust: How to Build Influence in the C-Suite and on the Street." <br />What Will You Learn? <br />During Lee's presentation you’ll discover how to effectively use increased trust and authority to <strong>win more budget, attract better talent and boost your digital marketing effectiveness - plus the 5 crucial secrets to building greater influence in marketing</strong> <br /> <br />In this keynote, Lee will share his industry insight and experience, alongside brands-in-action examples, to show you: <br /><ul> <br /> <li>How to understand and harness the nature of influence, both internally and with customers</li> <br /> <li>How to build trust with company executives, to inspire more confidence in your team’s marketing</li> <br /> <li>How major brands are using influence to achieve greater success with their marketing to customers</li> <br /> <li>How to make marketing first, by making customers the focus of your digital marketing</li> <br /></ul> <br />Free registration for Lee's interactive keynote session with live Q & A is available here. <br /> <br />Free Gold Pass Registration <br />The B2B Marketing Ignite USA 2020 conference taking place in the U.S. for the first time on May 27 - 28, 2020 features in addition to Lee's keynote presentation —learning and insight from a diverse array of top B2B marketing speakers. <br /> <br />Take advantage of this excellent opportunities to expand your B2B marketing prowess by joining Lee for this free live event, and be sure to follow along using the official event hashtag #B2BIgniteUSA. <br /> <br />In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. <br /> <br />If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe to LinkedIn, please connect with us here.
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