<p>Many of us have ‘guilty pleasures’ that we wouldn’t give up but would rather keep secret. According to this cultural anthropologist, indulging in them can be good for us. </p><br /><p>TV. Movies. Baked Goods. Financial services. Shopping. Comic books. Soft drinks. Pizza. Video games. Wine. Fast food. Technology. Candy. Gambling. These are just a few of the topics I’ve studied over the past 18 years in which the concept of “guilty pleasure” proved central. As an anthropologist working in consumer and audience research, I’d ask people, “Why do you eat it? Drink it? Watch it? Do it?” Again and again, the response would (often sheepishly) be, “Well . . . it’s a guilty pleasure.”</p><p>Read Full Story</p><div class="feedflare"><br /> <br /></div>
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